The benefits of this new technology are very visible, and it must be good thing for companies aiming to upgrade in future that it not only reduces environmental impact but also boosts operational efficiency. First and foremost, it cuts dramatically the city's pollution, that is the protection to the environment, the benefit of which is borne mainly by city dwellers. At the same time businesses are now under heavy pressure from air-quality regulations and if they do not take action these will turn into stiff penalties. It also helps earn a lot of goodwill, since once an industry realizes that letting out toxic waste is only short-term advantageous, it looks for ways to manage and possibly eliminate these poisons at the source of production. This is good public relations for any corporation. Fourthly, the technology raises equipment lifetime in two ways; first of all that sulfur compounds cause corrosion and so machines break down less often - thus saving money on maintenance fees. Secondly, it means plant nearly always runs well because machinery doesn't break down; this makes for better servicing of customers' needs -better profits and happier staff alike. Lastly, byproducts from the desulfurization process may be recovered and sold, thus offering another potential source of income.