In terms of advantages for power plants doing their own flue-gas desulfurization process there are plenty and very practical. First, thanks to its rise in a significant way, the emission of sulfur dioxide (a major cause of acid rain and respiratory diseases) is greatly cut. This clean air, safer water and less harm to people is beneficial for medical expenses as well making sandals out of once environmentally hazardous snowflakes. If more people breathe cleaner air one day in the life-styles of all our people could change very seriously indeed! Secondly, FGD systems ensure that power plants remain in compliance with increasingly stringent environmental regulations. As a result, they both do not incur fines and continue to operate. Thirdly, the by-products from the process, such as gypsum, can be sold to create another income stream. Once again--as we will also see in next week's newsletter. Finally, investing in fGD technology sets a company's goals higher. It shows not only an impressive commitment to the future in general but encourages business investment with environmental benefits.'Brien stated that this is important for building environmental relations both domestically and abroad; again something to sell to business partners who will be more than happy giving money on top for extra goods if they feel their return is worth more than its cost.